The Research Of Enterprise Intellectual Property Strategy

In the rapid development of science and technology, the establishment and improvement of the intellectual property system has today, is an important intellectual property right laws and intangible assets, as well as a strong competitive economic mainstay weapons. In the economic life, not only as intangible assets, and has considerable economic value, but as a statutory great intellectual achievements and the value of commercial competition, the competition is an important resource, seek survival and development of enterprises in competition basis. Intellectual property generated, in close connection with the exercise and protection of the market, intellectual property protection from the market, while the market can not do without intellectual property protection and management. Intellectual property strategy is to obtain and maintain enterprise competitive edge in the market, using the best means of protecting intellectual property rights and its economic strategies and tools.In our country, a business enterprise of intellectual property strategies in production and business activities, the integrated use of various means of protection and use of intellectual property, intellectual property and enterprise restructuring, economies of scale, product and technology development, marketing, business management aspects of the important issues closely linked, and in real life systematic analysis, research and strategic use of intellectual property rights of enterprises, research and implementation of enterprise intellectual property strategy. "WTO entry" since China's enterprises face competition in the domestic and overseas markets environment was very grim, foreign multinational companies and enterprises from strategic objectives to consider in the adoption of our technical innovation, patent applications, technical standardization, trade marks and other means in the country has built a tight blockade of intellectual property to our survival and development of enterprises pose a serious challenge. Chinese enterprises through the implementation of intellectual property strategies to continuously nurture and develop their own intellectual property rights, increase their core competitiveness, and seek their survival and development. So enterprise research and the implementation of intellectual property strategy has become China's enterprises are very urgent and important issue.The intellectual property strategy into business enterprises to technological innovation strategy, patent strategy, technical standards strategy and brand strategy. In the current of "the patent technologyâ†'patent standardizationâ†'standard brandsâ†'market brand" new industrial development in the context of the chain, face globalization competitive environment, the use of management science, law and other theories of knowledge, a comprehensive analysis and study of the effective implementation of our business strategy of intellectual property and methods of use of strategies to enhance their intellectual property management, protection and operation level, enabling enterprises to create a market, the market and obtain competitive edge in the market occupied.