Research On The Development Strategy Of China Galaxy Securities Brokerage

With the rapid development of Chinese economy,the speed of the stock market development is very quickly.Because of the short time development in our capital market,there are many common phenomena such as homogenization of products and single business model in securities companies,especially securities companies rely heavily on commision income from providing traditional channel services.At the same time,in the market investment environment continues to be low and the level of commission rate fell significantly under the circumstance,securities companies should continuously launch financial products according to market demand,in order to realize diversified financial services.To gain the advantage in the fierce market environment,China Galaxy Securities brokerage must be adjusted and improved.Securities brokerage business is an important business of securities companies,and it also provides funds safeguard for other businesses.the improvement and adjustment of brokerage will directly affect the profitability of securities companies.In this paper,by using literature research,data analysis,model analysis,we have made the detailed analysis and research on the current situation,environment and problems of China Galaxy Securities brokerage.First of all,explained the background and significance of the research topics.Secondly we use PEST model to study China Galaxy Securities brokerage of the whole macro environment analysis.On the basis of the development of domestic and foreign securities brokerage,use SWOT model to find out the advantages and disadvantages of the China Galaxy Securities brokerage,and put forward some measures for the improvement of China Galaxy Securities brokerage.Through the analysis and research of this paper,find a path that works for the continued growth of China Galaxy Securities brokerage.At the same time,it can also provide some reference ideas and thoughts for other securities companies within the industry.