Research On Business Model Reconstruction Of X Company UAV Based On Shared Value

Peter F.Drucker,a master of management,once said that: ‘Today the competition among enterprises what is not the competition with products,but the business models".Business model is a high-frequency term which is emerging in recent years.People prefer to explain the success of some enterprises with a unique business model.But there is not uniform,clear definition and content of business model till now.This paper refers to some business model researches of domestic and foreign,which mainly express the business model of enterprises based on their own key resources,creating and transferring value to customer,achieving corporate profits and so on.Business model consists of many elements,which interact with each other.By building a unique business model,enterprises can bring competitive advantages which are not easy to imitate or surpass.In recent years,the Unmanned Aerial Vehicle(UAV)industry has great market development opportunities,but X company,which once had the ability to compete with the leading UAV enterprises(DJI),has gradually faded out of sight.Through the analysis of the basic situation,key resources of X company and industry environment in UAV,this paper reconstructs a new business model for X company whose turnover of UAV is declining year by year.Based on the literature review of business model and shared economy,this paper finds out a clear concept of business model and shared economy,key elements of business model,and the design method of business model;evaluates the operation status and existing business model of X Company through seven elements of business model;analyses the reconstructed business model by seven elements of business model and use Osterwalder business model canvas tool to design,focusing on the content of the elements of restructuring business model,and making a simple feasibility analysis of the restructuring business model of the company.X company's restructuring business model is mainly based on the leasing platform of the sharing economy,which promotes company sales by leasing,promotes brand awareness,market share and user viscosity,and achieves long-term stable revenue target for the company.