Research On Shared Business Model Of T Company

In the communications industry,the spirit of "sharing" has always existed.Since 2000,the Ministry of Industry and Information Technology has issued policies to encourage telecom enterprises to rent base station facilities in different locations,so as to surface resources,while beautifying the urban environment.In 2005,the Ministry of Industry and Information Technology stipulated that the number of new shared sites of three telecom enterprises must reach a certain amount each year,otherwise the annual performance score of the enterprises will be deducted.In 2014,the Ministry of Industry and Information Technology,SASAC to three telecommunications enterprises as shareholders,the establishment of T Company,"co-construction and sharing" spirit to be responsible for the base station co-construction and sharing of enterprises entered a new era.Therefore,the mode of T Company is worth studying.Firstly,this paper refines and summarizes the theory of shared economy and business model by consulting literature.From the theoretical point of view,this paper analyses the generating track,composition and driving force of the shared economy,as well as the elements of the business model and their relations.Among them,"the basic framework of the shared economy","the elements of the business model" and "the canvas of the business model" are the important foundations of this paper,which provide theoretical basis for optimizing the business model of T Company.Thirdly,the current situation of T Company's business model based on the spirit of Coconstruction and sharing,i.e.the theory of shared economy,is analyzed in detail,and the reasons for the problems of T company's business model are analyzed by Fishbone Diagram,SWOT and other analysis methods.Finally,the paper puts forward some suggestions to optimize T Company's business model.The tools used are "everyone sharing" model and "business model canvas" theory which integrates sharing theory.From the aspects of improving the supply of shared resources,sharing participants,enhancing T company customers,finance,key resources,etc.,it provides optimization suggestions for its healthy and sustainable development.