Quanjude Catering Group Strategic Cost Management

In recent years,the restaurant industry has been affected by eight central government regulations,Internet penetration and changing dining preferences.Whether it is functional,market environment or business model,great changes have taken place.Medium and high-end chain restaurant enterprises want to seek development in the fierce competition,but also need to change their cost management mode in the transformation.For a long time,management accounting tools are mostly used by manufacturing industry and retail industry.However,as the pillar industry of China's tertiary industry,the catering industry also needs to consider the formation and control of costs from a strategic perspective.This paper uses the method of combining literature research and case analysis,and carries out research in accordance with the idea of raising,analyzing and solving problems of enterprises.First,this paper combs the existing research status of strategic cost management,and summarizes the relevant theoretical knowledge.Secondly,based on the current situation of cost management of quanjude company,four capability indexes are analyzed for the financial status of the group,and problems existing in the cost management of quanjude are proposed.Based on the analysis results,the necessity of implementing strategic cost management of quanjude and the expected positive effects in the future are expounded.Then,the author analyzes the internal and external aspects of quanjude with the methods of strategic positioning analysis,cost driver analysis and value chain analysis.Finally,combined with the above analysis,put forward the corresponding optimization scheme for the key nodes of strategic cost management optimization.At the same time,through the research also found that the chain restaurant enterprise optimization cost management difficulty,is often in the decision-maker's concept change and finally effective implementation.Therefore,in order to ensure the effective implementation of strategic cost management,the optimization plan finally established relevant safeguards,so that the new system does not become a mere formality.Managers should also save time and power,and use both soft and hard methods.Strategic cost management should be instilled and implemented slowly as corporate culture,so that employees can gradually recognize cost management as part of their daily work without resistance.The practical significance of this paper is to introduce the strategic cost management of management accounting tools into the catering industry.Taking quanjude,where the benefits have been declining year by year and the costs remain high,as an example,it is suggested to carry out strategic cost management to obtain cost advantages.It not only puts forward feasible cost management optimization scheme for quanjude's overall grasp,virtuous cycle and long-term development,but also provides a model for the industry to learn from.It also enriches the application of strategic cost management theory in practice.