Research On The Development Of LY Rural Commercial Bank's Retail Business Under The Background Of Internet Finance

The development of Internet technology has given birth to a new financial industry,namely Internet finance.In recent years,the rapid development of Internet technology has made Internet finance develop rapidly.Internet finance is not only favored by consumers and recognized by social institutions,but also highly valued and strongly supported by the state.Commercial banks are the core financial institutions in China.Traditional commercial banks have a mature management system,sufficient funds and stable customers.The rapid development of Internet finance has brought great impact to commercial banks,especially the retail business based on individuals,families and small and micro enterprises.Retail business is the new profit growth point of commercial banks,and also the trend of future banking development.But at present,under the economic development model of the information age,the research results of retail banking are very scarce all over the world.Therefore,it is of great significance to explore the factors that restrict the development of retail business of commercial banks by using information platform,and to determine the appropriate retail business development strategy,speed up the integration of Internet spirit and business strategy,expand the scope of retail business of commercial banks,further consolidate the basic position of retail business and promote the development of retail business.First of all,the market environment of LY rural commercial bank is fully investigated.On the basis of this in-depth research,this paper make an adequate analysis on the advantages,disadvantages,opportunities and challenges faced by the development of LY rural commercial bank's retail business,and make a summary of the development status and existing problems.According to the current situation and problems in the development of LY rural commercial bank's retail business,this paper puts forward some suggestive countermeasures and complete implementation steps to expand LY rural commercial bank's retail business under the background of Internet finance.Mysuggestions are as follows:Customer-centric implementation of O2 O model;Network-based channel innovation and expansion;Establish a multirisk management and control system;Innovate online financial products to form a brand;Optimizing the incentive mechanism for talent development and growth.The research in this paper not only provides a set of feasible optimization scheme for the development and expansion of the retail business of LY rural commercial bank,but also provides a theoretical reference for the optimization of the retail business of other commercial Banks in the region...