The Impact Of Internet Finance On The Retail Business Of CCB Xi'an Branch And Its Countermeasures

With China's economy into the new normal,people's consumption level is increasing,the traditional financial demand is getting higher and higher.Bank retail business as a daily broad participation in the financial services,more and more important business of commercial banks.The rapid development of Internet technology and a wide range of applications,the impact of breadth and depth gradually increased.It is pointed out the direction of development for the bank's retail business."Internet + finance" to the bank's retail business provides a rich network of practice mode.Commercial banks are actively innovating their retail business to adapt to market competition and the impact of Internet finance.Only by grasping the big trend in the Internet,commercial banks through the analysis of large data,product innovation and customer management and effective management can effectively promote its business in the retail sector.Through the specific practice of commercial banks analysis and coping strategies,has a certain theoretical value and practical significance.First,this paper elaborates the basic theory of the development of Internet finance and the development of retail banking business at home and abroad,and analyzes the interrelations and influences of the two.Then,taking Xi'an Branch of Construction Bank as an example,With the development of its retail business by the influence of Internet finance,and then analyzes its advantages and disadvantages through the situation analysis method,and analyzes its opportunities and challenges in the development of the Internet financial age.In view of the characteristics of Xi'an Branch of Construction Bank,the process optimization and innovation of bank retail liabilities,assets and intermediate business are the focus of transformation and upgrading.Based on the characteristics of the development of Internet finance,combined with the practical analysis of Xi'an Branch of Construction Bank,the change of customer demand of commercial banks is taken as the research object.The internal value chain analysis is introduced,and the empirical analysis of the core competitiveness of banks.Through the collection and evaluation of the relevant index data and the conclusion.Finally,it gives the optimization and suggestion of the retail business of commercial banks,focusing on the optimization strategy of strategic planning,customer service,product design,service upgrading,channel optimization and talent team building.It is suggested that the Xi'an Branch of Construction Bank should make full use of the opportunities of Internet finance to carry out a comprehensive transformation so that its retail banking business can adapt to the development trend of the new era as soon as possible and make some useful attempts and constructive ideas for further optimization of retail business of commercial banks.