Research On The Service Marketing Strategy Of The Restaurant Intelligent Company

The service industry has developed to this day and has been closely related to people's lives.As people's material desires continue to grow,so does the demand for services.In response to the actual situation,service marketing came into being.Companies gain more profits by marketing their services to attract more passengers.Compared with foreign countries,China's service marketing has a short history of development.Sometimes it seems powerless for strong market demand.With the fierce competition brought by the global economy,it has further increased the pressure on domestic enterprises.This paper selects the meal company as the research object of this article,through the study of relevant marketing theories such as 4P marketing theory,combined with the actual situation of the case,predicts the service marketing strategy of China,and proposes corresponding solutions to the problems found.Effective measures.Starting from the actual situation of the research object,it is found that the company has gathered the demand of the catering industry,paying attention to the update of its own management technology in the development process,and effectively combining itself with the Internet according to the characteristics of the market,so as to develop its own characteristics.Management management philosophy.The company is committed to providing excellent management consulting and landing services for small and medium-sized catering enterprises in China,exploring the advantages and advantages of small and medium-sized catering enterprises inside and outside,and ultimately promoting the rapid development of small and medium catering enterprises.Since the establishment of the company,the company has stabilized its foothold in the market,but the company has not created its own brand.What problems and contradictions will be explained in this article.First of all,this paper analyzes the background of service marketing and summarizes the related theories of service marketing.Secondly,this paper makes a brief introduction to the company,from the perspective of 4P marketing theory,analyzes the development status of the service marketing of the company,and conducts a comprehensive analysis of the internal and external environment of the company by SWOT analysis.Thirdly,this paper summarizes the problems and causes of the service marketing of the company,and puts forward corresponding development countermeasures.Finally,this paper makes conclusions and prospects for the service marketing of the company.Regardless of the industry,it is necessary to have a clear grasp of its own characteristics,and to develop its strengths and avoid weaknesses in accordance with market development,thereby further enhancing its competitiveness.Through a series of research and analysis,the way of service marketing of the company is becoming more and more clear,and the company is blessing and flourishing.