The Baotou Branch Of Jingu Rural Commercial Bank Carries Out The Strategy Research Of Farmer's Microfinance

Recent years,China has established many policy which concerning with “three dimensional rural issues”.Aiming to build a new socialist countryside and revitalize the countryside.But compares to other cities,Baotou is a industrial city,banks are mainly focused on industries service,In addition,most of the financing for farmers is to copy the existing products in other regions for promotion,but Baotou,as the biggest industrial city in Inner Mongolia,its three rural areas are different from other cities,those products are not all applicable to Baotou rural areas.Jingu Rural Commercial Bank as a new bank in Baotou,Facing the present situation of financial service in Baotou,there are both opportunities and challenges.Therefore,it is of great practical significance to carry out strategic research on the development of rural household small loan in Baotou branch of Jingu rural commercial bank.Firstly,this paper reviews the domestic and foreign literatures on the development of rural household small loan and analyze and understand the development situation and main research fields of small loan for farmers at home and abroad.Secondly,a questionnaire is issued to farmers in each district of Baotou to understand their financing status and needs,And the Logit binary discrete choice model is used for empirical analysis to find out the main factors that affecting the demand for small loans to farmers.Thirdly,by looking up and counting the total loan scale of each bank in Baotou and the loan scale related to agriculture,analyzing the characteristics of each bank's small loan products for peasant rural households,the supply situation of small loan for peasant rural households in Baotou is obtained.Finally,SWOT analysis is carried out on the development of rural household small loan in Baotou by the baotou branch of Jingu rural commercial bank,and relevant problems and solutions are found through advantages,disadvantages,opportunities and threats.The study concluded that,firstly,most farmers in Baotou are in need of small loan from Banks,but through binary regression analysis,we can find out that factors such as gender,amount of loan,length of loan and view on the difficulty of bank loan have significant influence on the demand for small loan from peasant rural households in Banks,However,age,household income and repayment method had no significant impact.Secondly,small-amount loans to rural households issued by Banks in baotou city are mainly concentrated in local Banks.Their loan products are relatively simple and some Banks set higher interest rates,so the overall supply of small-amount loans to rural households by Banks in Baotou market is insufficient.Based on the above research conclusions and the SWOT analysis of the small loan for farmers in Baotou branch of Jingu rural commercial bank,the following three business models are proposed to choose:(1)Agricultural re-lending + targeted poverty alleviation financing model for farmers;(2)Order financing mode for core agriculture-related enterprises;(3)Batch loans to farmers to promote financing mode.