The Strategy Design Of RT Beauty Industry Youth Customer Satisfaction Improvement

As a new service industry,the beauty industry not only occupies an increasingly important position in the national economy,but also plays a huge role in people’s daily life.With people’s needs,the development of the beauty industry is also advancing by leaps and bounds,while competition is becoming increasingly fierce.As the object of service industry is customers,customer resources are the main resources for enterprises to survive,so customer resources are also the core resources of competition among industries.RT Beauty is a large chain beauty enterprise with nearly 30 years’ development history.With the company’s sustainable development strategy layout,the demand for young customer resources is particularly prominent,and improving the satisfaction of young customers has become an important way for the company to obtain young customer resources.Aiming at the problem of low customer satisfaction of young people faced by RT aesthetics industry at present,this paper uses the theory of customer satisfaction,combines the characteristics of the beauty industry and the actual situation of RT aesthetics industry,and uses the methods of literature research,interview,investigation and case study to analyze the existing customer structure of RT aesthetics industry,elaborates the necessity of youth customer satisfaction for the sustainable development of enterprises,and uses customer satisfaction correlation.Factors and methods combined with young customers’ aesthetic consumption preferences,design the RT Youth Customer Satisfaction Questionnaire,further collate the results of the questionnaire survey,and make a targeted analysis of the existing satisfaction problems of the enterprise.According to the problems and causes,this paper designs strategies to improve customer satisfaction of young people in RT Aesthetics,puts forward the contents of expanding service channels,optimizing products and projects,and enhancing brand image,and designs supporting safeguards.Through establishing and implementing leadership groups,improving employee satisfaction,establishing a customer satisfaction-oriented salary system,and establishing a normalized management mechanism of customer satisfaction,Ensuring that the strategy of improving customer satisfaction of young people in RT Aesthetics can be implemented effectively.The improvement of youth customer satisfaction can effectively obtain valuable customer resources for enterprises in the fierce competition,promote the sustainable development of enterprise customer resources,and contribute to the grand blueprint of enterprise’s "century-old shop".