Research On The Problem Of Developing Scene-Oriented Consumer Finance In A Company

In recent years,consumption has become the "head of the horse" in the "three carriages" which drives the national economic growth,and its contribution has become increasingly prominent.The Post-80 s and Post-90 s have become the main consumers of the domestic consumption.The huge changes of their consumption concept,apparent shift in shopping preference as well as different consumption patterns have all-together brought tremendous opportunities to China's consumer finance industry.In October 2017,The 19 th National Congress of the Communist Party of China has proposed to "improve the institutional mechanism to promote consumption and enhance the basic role of consumption in economic development." Subsequently,multiple national departments have promoted consumption upgrading from different perspectives including completing the institutional mechanism,optimizing the circulation environment,as well as fostering new growth areas in the economy.The recent China-U.S.trade war may encourage the nation to stimulate domestic consumption in order to partially offset the negative impact of the trade war.At the same time,with the Fifth National Financial Work Conference and the 2017 Central Economic Work Conference both emphasizing,strengthening financial supervision has become one of the main themes of authority concerns,and the consumer finance industry is inevitable included.In addition,the financial technology revolution has brought profound impact to the industry as well.As a consumer financial institution,quickly adapting to the changing economic environment,taking advantage of the scientific and technological revolution,and constantly keeping accordance with supervision requirements have become the dominate issues for A company.Finance is the core of modern economy.Based on the foreign and domestic experience,this paper illustrates that based on the current national economic status,implementing the scene-incorporated-loan,improving the scene-oriented finance and developing the scene-included reform within the sound framework of internal risk control would be the main direction for the company's next development stage.This paper elaborates the current statement of A company,and proposes thescene-oriented strategy as well as the key measures for the company based on thorough analysis of external environment and internal challenges.This paper further illustrates the Scene-oriented strategy consists a set of changes including incentive program,market positioning,risk management,merchant service and technology application.At last,this paper takes corporation between Company A and Group B as a case-by-case empirical analysis to demonstrate the reform,to demonstrate the reform,hoping to vitalize scene-included strategic change and promote the execution process more smoothly for the whole company.