Study On ER Company Pressue Instrument Marketing Strategy

In recent years,according to the requirements of steady growth and structure adjustment,the development of main industries is slowing down.The most important customer groups in pressure instrument industry are the main industrial customers in China,which will have great impact on the sales of pressure instrument products.With the slow development in new product technology and new pressure instrument application field,the process of product homogenization intensifies and the market competition is intensifying,the price competition is fierce and the profit rate is lowered.At the same time,customers’ purchase behavior and preference have changed,from preference to high-end products to middle and low-end products,which makes the middle and high-end brands in the pressure instrument industry are very passive.Under this background,the main content and significance of this thesis are about the high-end brand of pressure instrument companies how to transform marketing ideas,adjust marketing strategies to fully reverse the entire passive situation and how to stabilize demand,maintain core competitiveness and maintain growth in adversity according to fluctuating demand and fierce competition.This thesis focuses on the marketing activities of ER in the Chinese market.First of all,from the macro-environment,the impact of Chinese industrial structure adjustment and economic structure transformation and upgrading on the pressure instrument industry is discussed.And then focus on ER company,analysis the problems of ER company in the marketing activities from two aspects of macro-economic downturn leading to the decline in sales of enterprises and the increasing competition of enterprises to reduce profits.Next,a further analysis on the market demand and market strategy selection is made from two dimensions of consumer demand survey and pressure instrument market strategy.Subsequently,from the perspective of marketing strategy,the thesis analyzed the current marketing strategies and marketing status of products,prices,place,and promotion of ER company,and made target marketing strategies for ER company based on the data obtained from consumer demand research and market strategy analysis.The significance of this thesis is that,based on the actual marketing activities of ER company,in the current disadvantage external environment,a targeted marketing strategy for ER companies has been formulated to help them maintain core competitiveness in an unfavorable external environment and achieve the reverse growth.This thesis not only provides marketing strategies for ER company,but also provide reference ideas for other companies which in a similar environment.