The Empirical Study Of Marketing Strategy For Man-Si-Rui Medical Instrument Distribution Co. Ltd In Shangxi China

Shanxi Man-Si-Rui Medical instrument Distribution CO. LTD was taken as a researching case in this paper. The suitable marketing strategy for this company has been given based on the quantitative analysis and qualitative analysis. The global financial crisis, the new policies of the medical reform in China and the current situation of medical instrument industry in China are all included as the background of this study.First of all, this paper analyzed the marketing strategic environment for the company by PEST, EFES, IFES and Michael Porter's Five Forces Model; then the corporate strategy, the marketing strategy, the special strategic target and the financial objective have been given by combining of the SWOT and SPACE matrix tools and the practical situation of this company. Finally, the Market segmentation strategy, the market positioning strategy, the marketing Combination strategy, the marketing cost budget and the specific measures to fulfill the abovegoals have been given.I hope that this paper can offer some good suggestions for this kind of companies.