Development Problems And Countermeasures Of Agricultural Bank's Rural Financial Convenience Store In Liaozhong County

Since the reform and opening up,China's economy has taken on a new look,especially the productivity of the vast rural areas has greatly improved.With the continuous growth of rural economy,rural residents have an increasing demand for banking services.In recent years,the Party and the state have issued a series of "three rural" policies.Serving agriculture,rural areas and farmers has gradually become an important task to improve people's livelihood,so the distribution of banks in rural areas is particularly important.However,the unbalanced distribution of bank outlets in the countryside and the small number of bank outlets lead to the difficulty,distance and inconvenience of savings of rural residents.The contradiction between payment and settlement,financial planning and limited banking services has increasingly become a major problem in contemporary society.Therefore,it is of great significance to solve the current problems faced by rural residents by how to improve the rural residents in dealing with their own capital problems,how to improve the banking sector's financial services and financial planning within a limited cost,and how to reasonably cover the network and allocate personnel.From the above point of view,this paper conducts a sampling survey and field interviews on the township residents in Liaozhong County,Shenyang City,Liaoning Province.Taking the distribution of the existing network and rural financial convenience stores of the Agricultural Bank of China as an example,the survey of local residents and small and micro enterprises shows that the local residents have little knowledge of rural financial convenience stores,poor experience,few bank staff,difficult to operate by themselves,lack of maintenance of machinery,no guidance,etc.On this basis,this paper analyzes the existing problems of financial convenience stores at the present stage,and combines with the actual situation of the local rural areas and the problems raised by the residents.In the next step,it makes research and guidance on the promotion of rural financial convenience stores by the Agricultural Bank of China,with a view to improving the financial services of rural residents in Liaozhong County.Enhancing the understanding of the national "three rural" policy and "inclusive finance" and promoting the popularization of financial convenience stores in rural areas will obtain better theoretical guidance and foundation,and contribute to the development of rural economy.