Management Performance Of Internet Public Opinion Based On Stock Price Fluctuation

In the rapid development of the Internet today,the network public opinion message the range and speed of the hitherto unknown,some social media have emerged,such as We Chat,QQ,micro-blog shares,subscription number,and various forums,these media with very rapid momentum will fill the space network.Originally just as a simple information release technology platform,the network space has become the main force to carry out social media,and has gradually evolved into a cross social network of news release,sharing,communication and cooperation.The growth of the number of network public opinion and the interpersonal network that can bring great influence are interwoven.When this force acts on the capital market,sensitive information can directly affect the investment behavior and decisions of the mass group through the transmission and diffusion of multiple individual investment forces.The development of China's securities market is not perfect.The freedom of speech and rapid spread characteristics,relationship to the stock price fluctuation and network public opinion has become more and more closely,in China,listed companies affected by the network public opinion events often appear as examples,in section cloud network annual loss of more than expected "one share financing disc repeatedly touch the red line" to "Yunwei two coal mine safety accidents",network public opinion events similar to the fluctuation of stock price of listed companies have caused a certain impact.From the analysis of predisposing factors,listed companies have a network public opinion events generally by internal or external factors such as specific decisions between enterprises in the product or service problems,some rumors or similar scandals,industry competition,emergencies and public safety incidents,or their own personal behavior in some prominent(management level emotion,conformity,etc.),users can even revenge and disinformation pass rumors,deepen the harm brought by the accidents of public opinion.Therefore,how to form a significant intervention effect on the management of Internet public opinion and promote the steady and healthy development of the stock market has become the focus ofattention of the government,enterprises and the whole society.This paper analyzes the impact of network public opinion on stock price volatility through two aspects of short panel industry and long panel less industry.The short panel industry,which distributed in12 listed companies in 10 industries for the cross section,from April 19,2016 to July 15,2016 as the time series,the stock price volatility as the dependent variable,the total number of public opinion,public opinion and public opinion comment intervention strategy as the independent variable,to explore the independent variables and the dependent variable relationship.Small long panel industry,the 60 listed companies from 6industries from April 17,2017 to July 14,2017 the day of the opening price and closing price the day before the price data,the network public opinion and the corresponding period,the factors of network public opinion for each industry,analysis of stock price fluctuations.Among them,the network public opinion factors include: independent variables: intervention strategy.Control variables: the number of negative public opinion,negative public opinion forwarded,negative public opinion,negative public opinion,through the Stata application of statistical analysis,to find out the relationship between stock price fluctuation and the network public opinion intervention strategies,and the market value of listed companies,goodwill for the conditions,whether the relationship of network public opinion intervention and the fluctuation of stock price change.Finally,the corresponding intervention measures are given through the four angles of government,media,companies and netizens.If the influence of Internet public opinion on stock price is a process judgement,the result of the formation is the fluctuation of stock market.Then the influence of Internet public opinion intervention on stock price fluctuation is result oriented,and it is a powerful weapon to stabilize stock market.This article breaks through the original research direction and carries out quantitative analysis on the intervention strategy,which is a major innovation in this paper.Through quantitative analysis of intervention strategies,it is beneficial for listed companies to intervene in Internet public opinion with more targeted methods,so as to promote stable and effective operation of securities market.