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Analysis Of The Impact Of Online Public Opinion On Stock Price Changes Based On WeChat

Posted on:2018-04-17Degree:MasterType:Thesis
Country:ChinaCandidate:M L GongFull Text:PDF
GTID:2359330518470005Subject:Applied Statistics
Abstract/Summary:PDF Full Text Request
With the popularity of the Internet,the network has become an indispensable way to get information.The spreading of the network public opinion not only impacts people's life,but also has profound impacts on the real economy and fictitious economy.Currently,there are many studies about network public opinion,their researches focus on the definition and the classification standards.As to its influence on the stock market,it is difficult to find mature theory.In order to explore the effect of network public opinion on stock market,this paper selected network public opinion based on the WeChat platform?The main problem studied in this paper is that network public opinion based on WeChat has the impact to movement of share price.The main methods used in this paper are event study and data mining.The contents of this article are as follows.First of all,describe the development status of the current network and discuss the important role of network public opinion.And analysis the important effect of network public opinion.Then introduce the research status on network public opinion and the change of stock price.Next illustrate the source of network public opinion data and select stock index to measure stock price movement.And introduce the main research methods--event study.Finally,get the sample data through data mining,and describe these data to get the conclusion.The conclusion is that network public opinion based on WeChat has the impact to movement of share price.Conclusions of this paper are as follows.First,public opinions usually last about 10 natural days and there is a small amount of information disclosed before they outbreak.Secondly,positive public opinion can lead to huge fluctuations in the stock trading volume while special negative public opinion does not cause significant fluctuations in volume of stock transactions,but it has a deferred impact on stock-trading volume,and its impact is as much as the day the event happend.Thirdly,the impact of network public opinion for the sample Stock volatility will usually onlylast about 3 days,and its impact on the closing price can be restored about 6 days,but its impact on the return of stocks can be sustained for as long as 10 days.Finally,positive public opinion and the general negative public opinion do significantly impaction on the average income rate.
Keywords/Search Tags:Network Public Opinion, Stock Price Volatility, WeChat, event study
PDF Full Text Request
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