Research On Development Strategy Of Rural Micro-credit In Postal Savings Bank Of Huai’an From Social Capital Perspective

Issues relating to agriculture,rural areas and rural people(Three Rural Issues)are so of strategic significance that must be solved in China’s economic and social development.In recent years,with the promotion of various policies and initiatives,the economy and society in rural areas have developed rapidly,and the demand for capital has also grown rapidly,especially the rising demand for micro credit for rural households.However,commercial banks are currently confronted with some problems such as the lack of transparency in micro-credit information and banks’ difficulties in controlling credit risk for rural households.The main supporters of micro credit for rural households are poor peasants,ordinary farmers,and marketized farmers.Such people lack credit records and qualified collaterals or mortgages and guarantors,which results in the consequence that ordinary rural households still find it difficult to obtain financing support against the backdrop of stepping up the financial support for agriculture in the country.This has become an important constraint to the development of agriculture,rural areas and farmers.Social capital is studied and applied in this thesis to break the bottleneck of micro credit for rural households.Firstly,based on expounding the connotations and characteristics of micro credit for rural households,this thesis analyzes the status quo and main problems faced by the development of micro credit for rural households in China,and identifies the role of Postal Savings Bank of China in micro credit for rural households.Secondly,the thesis defines the connotation of social capital,and analyzes the characteristics of social capital.It discusses that social capital can play its role through the trust mechanism,reputation mechanism and normative mechanism in China’s micro credit for rural households.It also analyzes the role that social capital plays in microcredit in rural households and constraints that restrict the role’s function.Thirdly,the thesis analyzes the status quo and problems of micro credit for rural households in the sub-branch of Postal Savings Bank of China in Huai’an District,analyzes the currently adopted models and their existing problems,and proposes the "2+N" development strategy of microcredit for rural households in the sub-branch of Postal Savings Bank of China in Huai’an District from the perspective of social capital.Finally,from the aspects of organization system design,business process design and risk management and control design,the thesis discusses the implementation and safeguard measures of the "2+N" mode of micro credit for rural households in the sub-branch of Postal Savings Bank of China in Huai’an District.