Research On The Customer Relationship Management Optimization Of Company A

In China,the development of the Internet has been driven by the steady growth of the domestic economy and the new situation of market transformation.With the development trend of Internet of everything,it brings unprecedented development opportunities and tremendous development space for network equipment solution providers.Relying on the development trend of "Internet of Everything",digital information and communication industry will emerge,which brings unlimited business opportunities for network equipment manufacturers and solution providers.But in recent years,company A has been challenged by domestic competitors in the Chinese market,and its market share has been constantly seized and nibbled away.How to help company A seize this opportunity and expand its sales revenue by strengthening customer management and maintaining customer relationship?Company A,founded in the United States in 1984,has become the world's largest Internet equipment manufacturer and network solution provider in just 16 years.Company A was growing with the development of the Internet,from the beginning of the stand-alone era,the development of the Internet era,and now the Internet of Everything era.Facing to the intense market competition,company A has been in a leading position is the global network industry and technology leader.However,due to the strong challenge of Chinese local competitors,the monopoly of China's network equipment market has been broken,the original advantages and exclusive supply situation has disappeared,the domestic market share and market sales of company A has been in a downward trend.Company A has many problems on customer relationship management,especially in the lack of management concept of customer relationship management,failing to achieve customer satisfaction and loyalty.On the basis of reviewing the related theories of customer relationship management and customer value,this paper analyzes the external environment of Company A,and combines the customer relationship management strategy of W company,a benchmark enterprise in the domestic industry,analyzes the status quote,problems and reasons of customer relationship management of company A in detail.Therefore,company A is formulated.The optimization scheme of customer relationship management is put forward,and the supporting measures to ensure the implementation of the optimization scheme of customer relationship management are put forward.First of all,we should strengthen the corporate culture of company A,establish a perfect customer service system,enhance customer loyalty as the key indicators of concern,as a basis for optimizing the customer relationship management strategy of company A.Secondly,based on the customer database established by the enterprise,according to different customer value to adopt differential management,one-to-one customer relationship management for key customers,improve the process and system of customer relationship management.Finally,through strengthening the customer-centered corporate culture,improving the corporate customer management system,the establishment of technical teams in three aspects,to ensure the effective implementation of customer relationship management strategy Company A.