Research On Business Model Innovation Of H Company’s Internet + Healthcare Business

Nowadays,internet technology and business model innovation have profoundly promoted the transformation of business,and business model research has increasingly attracted the attention of academic and business circles.In the current stage,the healthcare industry is an important area and development direction of China’s economic transformation and social services.How to promote medical reform,promote industrial development and promote enterprise transformation through the innovation of business mode,are the starting point of this study.Starting from the business model theory,this paper elaborates the related theories of business model,Internet business model and business model innovation,analyzes and summarizes the elements and innovation paths of business model,and takes "business model canvas" as a research tool.Then,starting with the definition of "Internet+" healthcare and the analysis of external environment,this paper analyzes the policy environment,economic environment,social development and technological development trend of "Internet+" healthcare through PEST method,and expounds the development direction of "Internet+" healthcare.On the basis of this,the paper analyzes the main cases of "Internet+" healthcare business models at home and abroad based on the competitiveness analysis elements and SWOT analysis methods,evaluates the current competitive strategies and advantages of the main companies,and explores the entry point of business mode innovation.Finally,taking H Company as the research object,this paper further adopts the empirical research methods of questionnaire survey and personnel interview to analyze H Company’s enterprise vision,development goals and relative advantages,and designs a suitable "Internet+" healthcare business model for H Company to formulate innovative implementation path.This paper locates the key role of element of value proposition in business model innovation.Combining the characteristics of medical and health industry and Internet technology,it designs a general business model innovation path suitable for this field,which has certain reference significance for enterprises in this industry.