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Research On The Application Strategy And Service Design Of Time-sharing Rental Charge Of Electric Vehicles

Posted on:2019-08-09Degree:MasterType:Thesis
Country:ChinaCandidate:H H XuFull Text:PDF
GTID:2439330596464887Subject:Design
Abstract/Summary:PDF Full Text Request
With the development of sharing travel and Internet information technology,the model of time-sharing rental charge of electric vehicles has gradually begun to be used in China,which has a huge impact on people's travel mode.However,in the process of use,the user's dynamic choice and exploratory vehicle behavior are both opportunities and difficult challenges for the enterprise.Service design,as a research tool that can turn invisible service flow into visualization,is undoubtedly an effective means to deal with the status of time-sharing rental charge of electric vehicles.Through research and analysis,you can understand the user's pain points and the company's appeal in more detail.Weigh the benefits.Better development of timesharing rental charge of electric vehicles services,improve the convenience of life,and create sustainable ecological civilization.Based on the current user experience and internal problems in the time-sharing rental charge of electric vehicles system,we use service design tools to conduct research and analysis,and explore service response strategies to provide users with more humanized experience services and car rental processes.Provide a holistic service solution.First of all,through literature research,analysis,summary and summary of the operating model and mechanism of time-sharing rental charge of electric vehicles.Secondly,the full-link disassembly of the timesharing rental charge of electric vehicles system was solved by using service design scale tools,SOWT analysis methods,qualitative and quantitative data analysis,shadow practice methods,stakeholder relationship matrix,user journey plans,and service design blueprints.The influence of the use behavior of the last time-shared rental user on the experience of the next user using the time-shared rental product is included in the service system consideration.A brand new service design blueprint has been proposed in terms of service contacts,service experience,andservice flow.Finally,take a shared travel company as an example to develop design practices and service design strategies.Through this study,a new time-sharing rental charge of electric vehicles service design system is planned.The innovation is to re-plan the car rental process through the service design method and experience-awareness intentions under multiple contacts.Through the intervention mechanism of field personnel,weaken or eliminate their impact.Effectively improve enterprise service competitiveness and service efficiency,improve user car rental efficiency and experience satisfaction,enhance user stickiness and loyalty,and ensure the interests of enterprises and related stakeholders.
Keywords/Search Tags:Time-sharing Rental Charge of Electric Vehicles, Service Design, Service Blueprinting, Service Application Strategy, User Experience
PDF Full Text Request
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