Research On Service Marketing Of T Company's Internet Of Vehicles Business

In recent years,the market scale of Internet of Vehicles(IOV)is rapidly expanding.IOV has integrated the automotive,Internet,automotive service providers,mobile operators and many other industries of the ecological circle.What they must face is how these cross-border formats to cooperate,and how to build the entire collaboration industry chain.As a new industry,the development of Internet of Vehicles has drawn widespread concern from the market and government departments.However,domestic and foreign researches in the field of Internet of Vehicles mainly focus on the technical level and the policy analysis.Few of them focus on how to operate and how to do the marketing.Therefore,it is of great research value and realistic significance to conduct study on IOV service and marketing of T company.This thesis summarizes the industry background and conditions of the domestic and foreign market of Internet of Vehicles and also the macro environment of the market.On the basis of strategic target of the company and deep analysis of the needs of customer,T company proposed service marketing strategy based on customer.demand for service that for different customer needs,it is to provide products and services;through the service excavation network functions and value.In this paper,a complete set of service blueprint design is carried out for a specific car network service scenario.Through the establishment and key analysis of the service blueprint model,we can establish the standard and optimize the process for the car network service.Finally,by building a platform,integraten products,strengthen the staff training,strengthen customer management and other means to protect the implementation of service marketing strategy.This thesis,through the combination of theory and practice,provides a practical operation of the market reference for other IOV enterprises based on the specific case of T company.In the process of analyzing the case,the paper extended service marketing theory by adding the "Internet +" elements to reflect the modern times and to enhance practicality.