Research On Development Strategy Of Dongying City,laishang Bank

The core power and thrust of economic development is the banking industry,especially after China’s entry into WTO,the development of the banking industry presents a fast and efficient good situation.But in the global economic integration,China’s banking industry has also suffered the negative impact of the world financial crisis.At present,our country is in the transition period of economic development,the internal and external environment of the banking industry has a new change,the changes are urgent requirements of the banking industry to develop the strategy of transformation.As the first town bank of Dongying District,the only village bank,the future will be how to develop the village banks is the first major event in the village banks are urgently needed to solve.This paper aims to analyze the Dongying Laishang Bank of the external and internal environment analysis tools,using the scientific development strategy,,has far-reaching significance for the development of Dongying Laishang in the future.This article will introduce the basic theory of strategic management of enterprises,analysis of domestic and foreign banks with similar background development experience.With the SWOT analysis tool,using PEST analysis,Potter five forces model and CPM matrix analysis method,through the detailed data,and the method of the combination of theoretical and empirical,comprehensive and scientific analysis of Dongying laishang bank external environment and internal conditions,puts forward five strategic Dongying laishang bank development strategy,promote the implementation of safeguards for establishing human resource management system to improve the governance and innovation of financial tools and services,strengthen the enterprise capital management,information technology,etc.Ultimately,it will be realized the rapid development of Dongying laishang bank.