The Cognition And Improvement Countermeasures FOR Corporate Social Responsibility Of MBA Students:As A Case Of China University Of Petroleum

Enterprises in the community to create wealth,help the development of the economy at the same time,there have been many bad problems,the public demand for effective corporate social responsibility is growing.Therefore,the necessary measures must be taken to promote corporate social responsibility.School education is an important way to enhance corporate social responsibility.Business management professional training students to go to the community before,to master a complete set of corporate social responsibility theory system to enhance corporate social responsibility,is a modern higher education training model innovation of a new topic.But in reality,MBA students may attach importance to management skills and marketing,while ignoring the cultivation of their social responsibility.This paper,based on the existing research literature at home and abroad,combs the theoretical connotation,conceptual model and its value orientation of CSR,and effectively clarifies the four dimensions of corporate social responsibility cognition.This paper analyzes the economic responsibility,legal responsibility,moral responsibility cognition and practice way in the form of questionnaires,taking the China University of Petroleum(East China)campus as an example,and then analyzes the economic responsibility of focusing on the current return Cognition;passive acceptance of legal responsibility;to reflect the attitude of moral responsibility to understand;simple practice of cognitive and other cognitive responsibility of the real problem.On the basis of this,it straightens out the lack of consciousness of students' cognition of corporate social responsibility;the failure of the school to form a systematic corporate social responsibility teaching system;the enterprise's own social responsibility cultivation system is not yet sound;the social subject has the social responsibility The cognitive is not comprehensive and other internal reasons.To this end,through the establishment of a sound and diversified policy path,in order to achieve the MBA student corporate social responsibility to enhance and further promote the modernization of higher education.