Research On The Business Integration Motivation, Implementation And Performance Based On Navinfo Co.,Ltd.

In recent years,with the gradual development of China's economy,the problems of unreasonable industrial structure,uneven distribution of resources and low efficiency of enterprises in the process of development have become increasingly prominent.Business integration plays an important role in adjusting business structure and maintaining competitive advantage.Business integration can achieve the goal of optimizing business structure and bring scale economy and market economy to enterprises.Business integration can help enterprises form competitive advantages,strengthen the core competitiveness of enterprises,and bring new profit growth points for enterprises.This paper chooses Navinfo Co.,Ltd as the research object,which is the leader of China's geographic information industry.Since its listing,Navinfo Co.,Ltd has become the largest digital map service provider in China,through mergers and acquisitions,new establishment and other ways of business integration,so as to achieve the expected goals of enterprise development.This paper mainly explores the implementation motivation of the new business integration of Navinfo Co.,Ltd,as well as the implementation process of business integration and its impact on enterprise performance.Firstly,this paper summarizes the relevant research on business integration by relevant scholars at home and abroad,and combines the relevant concepts and theories of business integration,analyses the motivation of business integration from the internal and external perspectives,and discusses the implementation process of new business integration of Navinfo Co.,Ltd.Specifically manifested in the pressure brought by the reduction of traditional business income,the guidance of national policies and the promotion of future market demand,enterprises rely on their excellent R&D capabilities,solid financial support,through investment,mergers and acquisitions and strategic alliances and other ways,improve the overall layout of enterprises in the vehicle network industry chain,alleviate business bottlenecks,optimize product knots.Structure.Then it uses the event analysis method and financial index method to analyze the effect of the new business integration of Navinfo Co.,Ltd.The research shows that Navinfo Co.,Ltd enlarges the business scope of the company through business integration,and achieves the expansion of enterprise scale and the improvement of performance.The positive effect brought by the new business integration off Navinfo Co.,Ltd has certain reference significance for other enterprises in the geographicinformation industry to carry out business integration.Based on the analysis of the performance of the new business integration of Navinfo Co.,Ltd,this paper draws the following conclusions: the company meets bottlenecks in its own development,understands the market environment,based on customer needs,business integration.Through business integration,the company achieves synergistic effect,improves its production efficiency,expands its scale and improves its performance,and improves its market competitiveness.At the same time,business integration optimizes its business structure,expands its business product market,realizes diversification and enhances its market share.Generally speaking,Navinfo Co.,Ltd has a positive impact on the company through business integration,and the company has good growth and development prospects.But companies should pay attention to cost management,improve input-output efficiency,strengthen risk awareness,understand the potential risks of the company and control them when they continue to innovate in R&D.Through the study of the new performance of Navinfo Co.,Ltd,it is concluded that the company will have a good development prospects in the future,and the positive role and shortcomings brought by its business integration will have a certain reference significance for other enterprises to carry out business integration.