Research On Investment Banking Business Development Of Agricultural Bank Of China Guizhou Branch

With the deepening of China's financial market reform,entity enterprises need pay more attention to innovative financial services,especially the services from the investment banks.Since its establishment,the investment banking department of Guizhou agricultural bank has been committed to providing diversified,comprehensive and personalized financial services for customers by focusing on asset creation and product franchise.In recent years,however,the structure of business revenue is constantly changing.With the transformation of assets management business,the competition in financial market has been increasingly fierce.How to use the investment banking to seize opportunities,to promote agricultural bank in Guizhou branch to "finance + intelligence + credit" the development direction of integrated service providers of transformation,become the questions that must be answered.ABC Guizhou branch into a comprehensive water service provider is a pressing issue.This article divide the investment banking business into intermediary business,consulting business assets management business.By using PEST to analyze the development environment and revenue structure,this article discusses the problems and solutions in developing investment banking business for ABC Guizhou branch.in the first place,based on the former researchers,this article expounds the background and mode of commercial Banks' investment.Next,this paper introduces the revenue structure variance in ABC Guizhou branch.Meanwhile,by comparing with the other banks in the recent financial market conditions,we can analyse existing problems of investment banking business of ABC Guizhou branch.Finally,after introducing the main types and development characteristics of the investment banking business of Goldman sachs group,the specific experience and inspiration of its development are obtained.Based on the above analysis,this paper focuses on key areas to improve the comprehensive service capacity of investment banking.To accelerate the transformation and upgrading and enhance the direct operation ability of investment banking;Build a service chain to enhance the ability to promote the investment banking system;To improve the supporting mechanism and consolidate the basic management ability of investment banking,this paper elaborates from four aspects,and puts forward relevant opinions and Suggestions on the development strategy of investment banking of agricultural bank of China Guizhou branch.