Research On Programming Of Customer Relationship Management Information System Of S Company

S company as a British steam energy-saving products manufacturing enterprises,has been developing for more than 20 years in China,with its expansion of business,the amount of information generated by contact with customers also expanded.However,due to the dispersion of customer information,poor data quality and cooperation among the functional departments made S Company fail to effectively manage key business activities such as market,sales and service,resulting in a decrease in customer satisfaction and even loss of customers.All this hinders the sustainable development of S Company's business.Therefore,the company urgently needs to improve its ability of customer relationship management and improve the diversified interaction between target customers and enterprises themselves.To scientifically manage and configure all kinds of data and management activities generated by enterprises' contact with customers by means of information system technology has become a necessary tool for enterprises' strategic transformation from transactional customer relationship management.Therefore,S company decides to develop a set of customer relationship management information system suitable for its own business development.Based on the combination of theory and practice,first of all,through the theoretical literature,survey of S company customer relationship management problem diagnosis,and other research methods,in the full understanding of customer relationship management and information system planning on the basis of relevant theories,combining with the state of the company S in customer relationship management problems research,research questions about the present situation of S company customer relationship management,special interview,zhou investigation,questionnaire design,business process combing and optimization analysis,and regression research,write the consulting report,adjust the planning scheme,until the final solution,makes every effort to link the demand analysis,problem diagnosis be fully exposed and effectively solve the conflict.The whole planning scheme from the principles of planning and construction target,development,planning methods and steps to develop a company S customer relationship management information system of business process optimization,the system module function planning,ultimately with implementation safeguard measures and management earnings forecast analysis,the final argument S company through customer relationship management information system to build the company S effective real-time working and management platform,to help the company S intelligent do market development,scientific management decision-making,maximizes the value of customer information.The purpose of this thesis is to analyze and verify the three key factors of S Company in the implementation of CRM system through my practical work experience and practice: Concept,Technology and implementation.They constitute a trilogy of customer relationship management,ensure the application and implementation of CRM management ideas at the strategic level,help S company to improve its management level and achieve the goal of maximizing the value of customer resources.It is also hoped that this study will provide a reference for other companies in same industry that are exploring CRM system planning and deployment.