Research On The Applicable Valuation Model For NEEQ E-commerce Companies

E-commerce,as a new growth point and economical barometer of the national economy,has become increasingly important.The seeking of financing in the capital market,expanding business,industrial upgrading and other needs of the transition at the same time gradually increased.But the market are unanimous in the using of valuation model.And the rise of the NEEQ(National Equities Exchange and Quotations)market opened up a new model for the electricity business enterprise to get financing.Therefore,it is of great theoretical and practical significance to study the valuation model of E-commerce company in the NEEQ market listings.This paper aims to solve the dilemma of speculating the valuation model of E-commerce company in the NEEQ market,through the quantitative data comparison and a clear case analysis.The advantages and disadvantages of these models are analyzed respectively.In addition,as the history of E-commerce company is short but highly growing with high risks,compared to traditional company,small and medium-sized E-commerce companies are more suitable for listing and trading in the NEEQ market.This article will also illustrate the characteristics and development trend of NEEQ market.In addition,this paper compares the calculation results of various valuation models with the market value change of the first E-commercecompany in the NEEQ market,to deduce the most suitable value model.Finally,this article also summarized what parameters need to be optimized or adjusted in order to obtain more accurate valuation results.