Research On The Improvement Of Service Quality Of Minsheng Bank D Branch

Service runs through all positions,departments and institutions of commercial banks,and the quality of service of a commercial bank will largely determine its business status.In recent years,the commercial banks in China continue to improve the service infrastructure,strictly enforce the service standards,gradually update the service concept,and strive to improve the service level,thus gradually improving the image of commercial banks in the hearts of customers.Although the service level of commercial banks has been improved obviously,the continuous updating of customers' financial demands and consumption concepts has raised higher requirements on the comprehensive service capability and level of commercial Banks.At the same time,since the competition of commercial banks in China becomes increasingly fierce,the commercial banks are promoting their core competitiveness,and the service quality is the key factor to enhance the core competitiveness of the commercial banks.Therefore,commercial banks must continuously improve their service quality if they want to meet the continuously updated financial needs of customers and improve their core competitiveness.This paper takes the service quality of commercial banks as the foothold,takes the service quality of China Minsheng Banking Corp(CMBC)D Branch as the analysis object,uses the questionnaire form to analyze its present situation systematically,summarizes the existing practical problems,analyzes the main causes of these problems from the fundamental point of view,and then puts forward the corresponding solutions.This paper studies the improvement of service quality of commercial banks,which is beneficial to enrich the research results of service quality improvement of commercial banks,and provides operational suggestions for the improvement of service quality of commercial banks,which has good practice and theoretical significance.First of all,based on the current situation of customer service in China Minsheng Bank Corp(CMBC)D Branch,this paper summarizes the existing problems of service quality into the following four aspects: long service processing time,insufficient satisfaction of customers' business needs,insufficient service environment convenience,and slow response and poor initiative of staff.Secondly,this paper divides the causes of the problems in service quality of China Minsheng Bank Corp(CMBC)D Branch into five aspects: the service process needs to be improved,the education and training system is not perfect,and the attention to the internal and external environment is lacking,the consciousness of active service is weak and the work of service management is lacking.Finally,this paper puts forward the improvement strategies of service quality of China Minsheng Bank Corp(CMBC)D Branch from four aspects: optimizing the business handling procedures,establishing the education and training system,improving the convenience of the service physical environment and pushing forward the service innovation.At the same time,in order to smoothly implement the improvement strategies of service quality,this paper puts forward some guarantee measures,that is,strengthening the construction of service culture and establishing a perfect service management mechanism.