Study On The Choice Of Entry Modes Of International Market In Northeast Socks Park

With the development of economic globalization,informatization and network economy integration,the world economy is constantly changing and changing.No matter the service industry or the manufacturing industry,there will be more and more contacts and exchanges between enterprises.Enterprise internationalization is the inevitable choice for the future.Socks are a necessity for life,and the industry is huge.China is the world's largest producer and exporter of socks.Because of the improvement in the average quality of life of residents,consumers are more diversified in the demand for socks,and more attention is paid to the quality,style,functionality and cultural connotation of socks.At the same time,socks are small and low-priced commodities,so the market demand has been in a stable and increasing state,and will not be affected by environmental impacts such as the economic crisis.However,with the disappearance of the cheap dividends of China's manufacturing industry,the internationalization of the socks industry is quite difficult.Choosing the right and appropriate international market entry method is the first step for enterprises to enter the international market.Therefore,this paper mainly studies the development of comprehensive decision-making model by choosing the way to enter the international market,draws on the relevant research experience and innovation summary of the predecessors,and summarizes the international market entry methods and related influencing factors to obtain a suitable international hosiery industry.A comprehensive decision matrix model for market entry mode selection.Then this article takes the Northeast Socks Park as the research case object,according to the enterprise strength and analysis model of the Northeast Socks Park,carries out the 5-point expert score table design,obtains data through field trips and online channels,and then uses TOPSIS analysis method for data processing.The calculation and analysis show the most suitable entry method for the international market in the Northeast Socks Park,and the implementation and safeguard measures are designed for this type of entry.Finally,the Chinese socks industry enterprises to enter the international market to propose relevant optimization.I hope that it will provide some practical reference for the future international development of China's socks industry.