Research On The Marketing Strategy Of Ping An Property And Casualty Insurance Company In Xx Counties

At present,the development of county economy in our country is very prosperous.The county-level administrative region covers the vast majority of population and area in our country and plays an important role in the economic development and social stability of our country.After the economic development of major cities in our country is maturing,The county economy takes the heavy responsibility of our country’s economic development potential.In the course of its development,the county economy is generally limited by funds,talents and technology,and its development lags behind.Large enterprises,including large-size property insurance companies,tend to focus their performance on large cities and easily overlook county-level economic enterprises and Ping An Property Insurance Company’s continuous adjustment of their development strategies in recent years.While continuing to expand business in major metropolitan areas,Expand the county economy business,for the county market has given sufficient attention.Through reading and arranging the literature of marketing-related theories and marketing strategies,this paper collects library resources and network data resources continuously and excavates and analyzes related contents.At the same time,it selects XX County as the research object of this article through the case analysis method,To point and area for the study of other regions and other related business marketing strategy to provide reference and reference.Ping An Property Insurance Company,as a leader in the industry,plays a leading role in the industry.The study on xx county-level marketing strategy of Ping An Property Insurance Company plays an important role in promoting the growth of Ping An Property and Casualty Insurance Company’s business volume and improving overall profitability.This article mainly consists of the following parts of the content,the first part is the introduction of this paper mainly on the background of the topic and the meaning and research ideas and methods of analysis,from the theoretical and practical point of view of the Pingxian property insurance company xx county marketing strategy research Significance of the analysis.And then determine the basic research content of this article,summed up the contribution of this article.The second part summarizes the related theories,focusing on analysis of the connotation and connection of property insurance marketing and insurance and new rural construction.Sort out the theoretical basis of insurance marketing and insurance marketing of county agencies,including the meaning and characteristics of insurance marketing and the theoretical basis of insurance marketing.The third part of the analysis of the status quo of the marketing of Ping An Insurance XX County,the first is the introduction of XX County Ping An Property Insurance Company,followed by the status quo of the marketing of Ping An Insurance Co.,Ltd.and the analysis of the problems existing in the marketing of Ping An Insurance Co.,Finally,the reason for the existing problems in the marketing of Ping An Property Insurance Company in XX County.The fourth part analyzes the environmental analysis of XX county marketing of Ping An Property Insurance Company,including macro environment analysis,industry environment analysis and SWOT analysis of county marketing environment of XX county property insurance companies.The fifth part designs the marketing strategy of Ping An Property Insurance Company in XX counties,determines the design idea of marketing strategy,design goal,formulates the marketing strategy,including market positioning marketing strategy,establishing customer service relationship oriented marketing Strategy,the establishment of marketing strategy implementation guarantee system.Finally,this paper discusses the implementation of the safeguard measures for the county marketing strategy of Pingxian Property Insurance Company of XX County.Including the establishment of a sound system of assessment incentives,the property insurance business process of quality control,strengthen the staff’s business skills training and upgrading,and through the compensation and increase efficiency to enhance service levels.