Study On County Insurance Market Of Yanzhao Property And Casualty Insurance Company Hebei Branch

With the development of China's insurance industry,the urban insurance market is close to saturation,and the space for the promotion of insurance products is greatly narrowed.Compared with urban insurance,the county insurance market has such great potential as increasingly clear classification,suitable for standardization contract,various business like car insurance,the decentralized business such as property and casualty,rigid demand for farmers in person accident and family property.For the Yanzhao Property Insurance Hebei Branch,the relative advantages in the urban insurance business is not obvious.Therefore,the marketing should pay more attention to the expansion of county property insurance market.It should focus on taking its own advantages and promoting strategic cooperation with local governments.In order to increase its market share,Yanzhao should further to strengthen the county insurance service network coverage and vigorously expand the county market.This paper comprehensively analyzes the current insurance marketing strategy,channels and advantages and disadvantages of Yanzhao Property Insurance County.Based on the questionnaire,it systematically analyzes the development potential and marketing data of X County property insurance market based on 4P theory.And analyzes the marketing environment of Yanzhao Fortune X Company,which pointed out that its human resource allocation was unreasonable in the county insurance market marketing,product bargaining power was relatively poor,and had marketing channel and imperfect marketing service system.On this basis,it proposes to promote the diversification of types of property insurance products,formulate scientific and rational pricing strategies,broaden the marketing channels of county property insurance products,strengthen the construction of excellent marketing talents,and promote the physical display of Yanzhao property insurance products.The property insurance marketing service system and other aspects to build the marketing strategy system of Yanzhao Property Insurance X Branch in the X County property insurance market.