Research On The Case Of Minsheng Direct Bank Based On The Internet Finance

In June 2013,the Alibaba's YU E BAO turned out,ushered in a new era of The Internet Finance,with one yuan investment,convenient operation,fast payment,free transfers and other characteristics,YU E BAO soon became the representative of Inclusive Finance,gradually more and more people are familiar with.as of the end of 2015,the balance of YU E BAO reached above 620 billion yuan,the cumulative number of users reached 260 million people.The emergence of the YU E BAO for the traditional commercial banks have brought a lot of impact,and constantly eroded the size of the commercial bank customers and assets.On the other hand,in October 24 2015,the Central Bank cut the financial institutions RMB loans benchmark deposit interest rates and deposit reserve ratio,the other for commercial banks and rural cooperative financial institutions no longer set the deposit rate floating ceiling,marks after nearly 20 years of market-oriented Interest rate reform finally completed.Marketization of Interest Rate marks the completion of the banking industry competition will be more intense,in order to compete for customers,commercial bank deposits and loans will be differential pricing,the Deposit Interest rates go up,the Loan Interest rate to float downward,the loan spreads narrowed sharply,banks rely on the traditional profit model and the more and more impossible,seen in recent years from the bank's quarterly the annual report is not difficult,the bank's profit growth rate have suffered different degrees of decline.The survival of the bank facing foreign worries,how to develop innovative business scope,taking into account the expenditure,is the key to the attention of the bank in recent years.This paper chooses the representative of the Minsheng Direct Bank as a case study,Minsheng Bank to the public disclosure of information,according to internal data,first introduced the basic situation,Minsheng Direct Bank's business development,including in the Direct bank business development process highlights and shortcomings,then through the further analysis of the Minsheng Direct Bank operations,customers,products,channels,risk,combined with the development experience of domestic and foreign advanced Direct Bank,puts forward reasonable suggestions on the future development of customer base selection,product design,channel construction and other direction,prompted the Minsheng Direct Bank can quickly develop.