Research On The Development Of Educational Finance Business In Commercial Banks

With the deepening of reform and opening up,people’s disposable income has increased substantially,while education expenditure has also soared.In December 2015,China fully liberalized the "two-child policy" and a new wave of birth peak arrived.Due to the inadequate education guarantee system in our country,the family education expenditure is increasing.In 2017,education expenditure accounted for 11.4% of household consumption expenditure.The expenditure of family education is far higher than the average of 2086 yuan.Commercial banks engaged in educational savings,university education loans,overseas education and other financial services.It has great prospects and will usher in a new blue sea.How to seize a large share of the educational financial market and broaden the profit channels of commercial banks has become an important issue.This dissertation combs the family life cycle theory and market segmentation theory,and lays a theoretical foundation for commercial banks to carry out education financial services.Combining the characteristics of education expenditure,the impact of the new population policy on the number of educated people in the future and the structure analysis of education expenditure,this dissertation analyzes the present situation and characteristics of education demand in the form of charts and tables based on the survey data of social consumption:long educational cycle,large demand for educational funds,different educational expenditure at different stages of schooling and the cost of education is mainly provided by families.At the same time,it analyzes the participation of commercial banks in the education financial market from four aspects of bank financing,savings deposits,student loans and ove rseas financial services.It is not difficult to analyze that the current supply of education financial products does not match the demand: the concept of family education financing is not correct;the factors of product itself restrict education financing,such as limited supply,the rate of return cannot keep up with the growth of tuition fees,the cycle of education projects is shorter than the deman d;the lack of high-quality talents and advanced science and technology;The education financial services sector is not broad and the level is not deep.Last but least,there is a conflict between the profitability of commercial banks and the public nature of education.Based on the above analysis,this dissertation puts forward some countermeasures to improve the development of educational financial business,including: cultivating correct educational finance concept;innovat e educational finance products;digging deep into the needs of educational finance to broaden the field of educational finance;training professional financial personnel and provide high-tech support;improving and perfecting the policy system.Only by digging deep into the education market and maintaining flexible and innovative business methods,commercial banks can infiltrate the educati on financial services into the education market,which will inevitably lead to the vigorous and healthy development of the education financial market.