A Research On Emotional Identity Of Moganshan Web-Celebritv-Homestav:Based On Web Comments

In the context of practicing the rural revitalization strategy,homestay plays an important role in revitalizing rural idle resources,Activate rural development,and promoting industrial integration.In recent years,the scale of the homestay has expanded rapidly,and the explosive growth has brought many problems.The homogenization of the B&B products is serious,the price is high,the occupancy rate is declining,and the hotel is generally not profitable.However,in an environment of fierce competition,there are still a number of web-celebrity-homestay in the country that have a good development trend and are widely favored by hotel customers.In this context,the in-depth study of web-celebrity-homestay and summarizing its successful experience are of great significance for improving the quality of the hotel as a whole,effectively connecting the consumer market and enhancing the competitiveness of the hotel.As one of the most representative residential areas in the country,Moganshan has gathered a number of well-developed web-celebrity-homestay.This paper mainly takes web-celebrity-homestay as the research object.Through literature analysis,it is found that emotional identity is the basis of the success of web-celebrity-homestay.Through literature analysis,it is found that emotional identity is the basis of the success of web-celebrity-homestay.The content analysis method is used to analyze the word frequency of the online review of the website and the keyword classification.The basic characteristics of the customers of the web-celebrity-homestay are analyzed,and the emotions of the customers of the web-celebrity-homestay are extracted.Identifying the factors of action and the performance of emotional identity,and analyzing the mechanism of emotional identity of web-celebrity-homestay.The research conclusions show that the benign interaction between customers and the tangible factors such as the design,room break,catering and leisure facilities,the intangible factors such as service and activity experience and the surrounding environment have produced has produced emotional recognition of pursuit of beauty,the food position,life philosophy and hobbies of the owner.Customers establishes a close relationship with the service staff,which creates emotional concern and attribution.Customers’ emotional aspirations for ecological scenery and rural slow life.These positive emotional expressions constitute the emotional identity of the customer.Finally,combined with the analysis results,the experience summary provides a general promotion strategy for improving the emotional identity of web-celebrity-homestay.