Study On The Management Problems And Countermeasures Of Kenli Agricultural Bank

In this paper,Kenli Agricultural Bank study,with its business development as the research object,the actual situation in the financial business,the Bank of county economic development under the background of the actual development,business development strategy and other related theoretical research on domestic and foreign enterprises to carry out comprehensive overview.By collecting the data of the development index of Kenli Agricultural Bank of China in 2016,using the basic principle of integrating theory with practice,the paper makes a comprehensive and multi angle consideration of the actual situation of the development of Kenli Agricultural Bank of china.Combined with the general situation of its business development,will be part of the index and the local industry to make a comparison,analysis of its core business,personal business,business development and other aspects of the public assets.Through the comparison between Kenli Agricultural Bank and other commercial banks to local economic data,and the problems exposed in the daily operation of the Agricultural Bank of Kenli,summed up the existing problems in the process of business development unit and the main challenge lies in staff external competitiveness is not strong,the county within the scope of financial market competition is becoming increasingly fierce and the Kenli bank financial product portfolio structure no other features and marketing channels.On this basis,make full use of the business diversification strategy theory,competitive strategy,differentiation analysis model,Ansoff matrix theory,combined with the unit in the development of the internal and external environment,the advantages and disadvantages to enhance business development condition and the influence factors,put forward targeted strategies.The unit must be through the implementation and the implementation of strict attendance system to strengthen personnel management;enhance their own qualities and skills through continuous variety of staff training,and enhance its internal and external competitiveness;through the establishment of effective incentive measures,to further enhance the work of the staff's initiative.Kenli Agricultural Bank of China in accordance with the relevant requirements of the Ansoff matrix,the diversification strategy of learning,doing fine personal business,product and service market penetration,public business,to achieve a new public market for the development of bigger and stronger,creating characteristic,establish a brand,realize the development of new products and comprehensive,timely adjustment,development of diversification strategy business.In addition,the Agricultural Bank of Kenli should still adhere to the principles of social services for the three rural areas,and differentiated competition theory as the guide,to create a unique service for customers to create the characteristics of financial services products.