Research On PA Group's Internal Bank-insurance Cooperation Strategy

PA Group was established in 1988.It grew from small to large and gradually developed into the "World Top 500" echelon.PA Group covers banking,insurance,investment and other financial sectors.Within three decades,PA Group's assets have grown from 50 million to today's 4,200 billion Yuan,which is a million-fold increase,and a miracle of national brands.It is a meaningful question that how PA Group takes the advantages to develop itself to an integrated financial service from a single financial service.This research paper analyzes the new business model of PA group internal bank-insurance cooperation.The data is collected via questionnaires,and statistics on the customers of PA Bank Zhengzhou area.It finds that the customers in Zhengzhou area are more satisfied with the bank insurance cooperation model of PA Group.Through questionnaire analysis and full-text research and analysis,it is pointed out that PA group can vigorously develop bank-insurance cooperation business under the new situation through full financial license advantages and comprehensive financial advantages,and the development direction and key point of bank-insurance business is to make full use of bank-insurance mutual resources for mixed operation.So It is also pointed out that PA Bank and PA insurance business must achieve “extraordinary” in order to be outstanding in the field and exceed marketing objectives.Therefore,the development of mixed operations and cross-selling under comprehensive expansion is a necessary choice.By taking advantage of the huge customer group based of insurance service and the advantages of bank sales channels,we can quickly solve problems such as thin customer resources,insufficient sales capacity and small business scale.In order to strengthen the vitality of the bank-insurance model,this paper has carried out further analysis on the production capacity,cooperation and improvement measures of the bank-insurance model,and proposed the areas for improvement in PA banking and PA insurance cooperation,and made relevant suggestions.