| Since its birth in the United States in the 1960 s,Internet technology has become the world's recognized subversive technological revolution.With the rapid development of Internet technology itself,because of its three characteristics of convenience,efficiency and comprehensiveness,it has rapidly combined with various industries,changed the production mode of traditional industries,and also changed the way of human life habits and understanding the world.In recent years,with the rapid development of Internet technology,the combination of hardware and software,and the penetration and integration of new Internet technology represented by big data,cloud computing and artificial intelligence with the financial industry,Internet Finance emerged as the times require and achieved rapid development.Internet finance refers to the innovative service mode that traditional financial institutions and Internet enterprises use Internet technology and information and communication technology to apply in financial services.Internet finance is the practical application of Internet technology and financial industry.Internet technology can make up for the blind spots and pain points in the traditional operation mode of financial industry and improve the operation efficiency of the industry.With the rapid popularization of the Internet,Internet finance has quickly gained a large number of customers at very low cost in the short term.As the most important financial institution in the traditional financial system,commercial banks inevitably face enormous challenges in their retail business.Internet finance has a tremendous impact on all aspects of commercial banks' retail business,including asset business,liability business,payment business,intermediary business,etc.In the face of the competition of Internet finance,commercial banks must seek cooperation opportunities,learn the advantages of Internet technology in the development of business,and make the business level continue to improve.Therefore,in the era of rapid development of Internet finance,it is of great theoretical and practical significance to study how commercial banks can compete and cooperate with Internet finance for common development.The main contents of this paper include defining the concept of Internet finance,introducing the related concepts of Internet finance,the historical evolution of Internet Finance and several main business models of Internet finance at present,including Internet currency,P2 P credit,Internet crowdsourcing,innovative means of payment,Internet financing,etc.Secondly,it analyses the development course and current situation of retail business of A commercial bank.The retail business of A commercial bank is the leading bank of our banking industry.Through data analysis,it is found that the growth rate of retail business of Acommercial bank has slowed down obviously in recent years,and the Internet financial business has brought certain influence on the retail business of A commercial bank.Then it points out several aspects of the impact of the development of Internet Finance on the retail business of A commercial bank,including the loss of bank customers caused by disintermediation of payment,the diversion of bank customers by convenience of network lending,the invasion of bank market by Internet consumer finance,the fierce competition between Internet financial products and retail financial products,and the more sticky customers of Internet financial products.Then it analyses the problems existing in the process of competition between A commercial bank's retail business and Internet financial business,including backward experience concept,single online business type,backward online customer relationship management,lack of systematic online channel construction and other factors.Because Internet technology and Internet Finance started earlier overseas,the successful experience of developed economies in Europe and the United States is worth learning.Then the valuable successful experience of commercial banks in the United States and Europe is analyzed,taking JPMorgan Chase and Goldman Sachs Group as typical cases.In the face of fierce competition in the development of Internet finance,the banking industry in developed regions of Europe and the United States has seized the core direction of development,respected science and technology,actively responded to market changes,embraced Internet technology,organically integrated traditional bank retail business with Internet technology,innovated business models,and accelerated targeted product research and development.Our commercial banks should also learn from the successful experience of European and American commercial banks.On the basis of the above theoretical and practical analysis and summary,combined with the characteristics of A commercial bank's own operation and the author's working experience,this paper puts forward some practical and operable suggestions,including attaching importance to financial science and technology,supporting the transformation of traditional financial business to Internet business,increasing product innovation intensity and increasing product innovation frequency,adhering to the strategy of developing electronic banking.Positioning,combining all links of bank retail business with Internet technology;relying on mobile terminal to develop innovative business,promoting the continuous migration of retail customer service interface to mobile terminal;driving operation and management upgrade with large data and AI technology,improving the digitalization level of business process;reconstructing the service process of existing network in the way of O2 O,and opening up a new smart service of smart network.New business model,to provide customers with a brand-new service experience in the Internet era;cooperate with e-commerce enterprises to build a financial ecosystem,focusing onsmart medical,smart campus,e-government,cross-border payment and other hot areas of e-commerce businesses;withdraw from smart pot,try to make professional investment and financial services more inclusive. |
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