Research On The Transformation Of Commercial Banks' Personal Finance Services Under The 2018 New Asset Management Regulations

With the rapid development of China's economy,the per capita income of residents keeps rising,the demand for financial management is relatively strong,and the personal finance business has developed rapidly,especially the personal wealth management business of commercial Banks,which has become a hot spot of competition among major Banks,especially the personal and family finance business of high net worth individuals and high net worth families,which has become an important source of income in the banking industry.On April 27,2018,the people's bank of China issued a framework document "the people's bank of China,bank of China insurance regulatory commission,China securities regulatory commission,the state administration of foreign exchange of normative guidance of financial institutions in the asset management business,formal ground of new rules on information technology to change the present commercial bank financing business is great.Reform means new opportunities for development.The 100 trillion RMB asset management products are facing transformation and adjustment,which will have a profound impact on the financial services of the domestic banking industry.This article from the origin and development of Chinese financial business process,the development of domestic and foreign commercial bank financing business,characteristics,management mode and current situation of the longitudinal and transverse comparison,combination of the information technology the new rules for the analysis of the background of social and economic background,joint-stock commercial Banks in China are put forward the current financing business is rigid to honour,multi-layer nested,"pool" operating mode risk accumulation funds,regulatory blind spots,and many other risks.The relevant regulations of the new rules on assets management refer to the above problems,aiming to break the rigid payment of financial products of commercial Banks and realize the net value management of financial management.It clearly stipulates that financial institutions shall not carry out the business of asset management in the balance sheet,that is,Banks are prohibited from issuing capital guarantee financial management;We will standardize capital pools to reduce the risk of maturity mismatch,and require Banks to set up asset management companies to manage and operate wealth management products independently.The author on the basis of empirical research,combined with "information technology new rules on" main regulation and its impact on commercial bank financing business discussion,put forward the domestic commercial bank financial business shall be from the existing financial product system,breaking the original rigid payment,change the existing financing business profit model,the setting up of specialization,intensification of sales team,set up an independent legal personality of the adjustment,many aspects,such as asset management subsidiary in the information technology the new rules after the release of the transition period of smooth transition,to adapt to the development of the commercial bank financing business in the future.According to the relevant analysis,combining with the personal finance and personal wealth management business of foreign cross-sectional study finance in our country in the future development in the information technology new rules "(2020)after the transition period,the commercial bank financing business transformation in the future development direction and countermeasures put forward some practical Suggestions,possible future research directions are pointed out.