Application Of E-commerce In Hainan Rural Tourism

In recent years,rural tourism development in Hainan Province has maintained a good momentum,but most rural tourism is still in its infancy.Although the research on rural tourism development in Hainan Province is increasing,there are few studies on promoting rural tourism through the development of e-commerce.This paper explores the technology and development path of e-commerce platform by combing the development of rural tourism in Hainan Province,as well as related elements such as e-commerce entity construction and intranet construction.In view of Hainan Province,rural tourism activities have a single content,fewer tourism products,less publicity channels and high costs.The main goal of the study is to enable visitors to experience quality services from rural tourism e-commerce platforms,and to improve user satisfaction by improving the convenience of rural tourism in Hainan Province.Through on-the-spot investigation of rural tourism in Hainan Province,interviews with tourists to understand user needs,research on the construction of coconut-level rural tourism website,analysis of rural tourism e-commerce ASEB grid analysis,find the bottleneck of rural tourism development,and identify the problems in the development process.Through the development of rural tourism in Zhongliao Village,this paper analyzes the feasibility,necessity and expected effect of the establishment of rural tourism e-commerce in Zhongliao Village,and establishes an application system based on the actual needs of e-commerce,and subdivides the publicity and marketing layer of e-commerce operations.The specific content of the operation layer and infrastructure layer.The development model of the e-commerce system combining the “Village e-commerce integrated service station” with the “Data center server” built by the intranet is proposed,and the application proposal for the rural tourismof Zhongliao Village is proposed,which is helpful for the rural tourism of Zhongliao Village.