The Research For The Development Mode Of Zhejiang Province’s Rural Tourism E-commerce

With the arrival of the age of leisure tourism, rural tourism has become one of choices, which implies that the way of tourism transmits from the traditional type to the modem one. Following the over-rapid development of tourism, it’s a new branch and pays more attention to freedom, leisure and entertainment. Informatization is developing at top speed in the21st century, and e-commerce is an important channel, which can meet and increase in consumer demand, and improve the degree of organization in industries and resources, and also change the mode of economic development. Therefore, rural tourism e-commerce has emerged, which adapts to the needs of the market and strength its competitiveness.In this paper, through50questionnaires and interviews of rural tourism business households, in Zhejiang province, it can understand the use of e-commerce in rural tourism operators and tourists. Through the literature, Zhejiang rural tourism websites, and the Zhejiang tourism bureau, it can understand the development of rural tourism e-commerce’s application. Through senting54questionnaires in the source of Taihu Lake scenic, it can research Lin’an rural tourism e-commerce applications.This paper, in which the author uses sampling survey, field survey method and statistical analysis and other research methods, by analyzing the the situation of the rural tourism e-commerce applications in Zhejiang province, draw the problems in the application of e-commerce in rural tourism and application trends. Combined with analyzes of rural tourism e-commerce application trends, build application form of rural tourism e-commerce in Zhejiang province. Through the analysis of the rural tourism e-commerce applications in Lin’an city, provide optimization proposal. Finally, the paper gives the suggestions of the rural tourism e-commerce applications in Zhejiang province, may be an integration and innovation to provide reference solution for increasing farmers’ income and rural tourism related department. But there is less analysis in the application of rural tourism e-commerce’s payment online, the content should be further studied.