Research On Marketing Strategy Of Z Bank JZ Branch

China economy has made great progress in recent years,and the banking industry plays an important role,because only by providing sufficient professional financial services and financial support to various industries in China can the country economic development be guaranteed with continuous impetus.However,the economic situation of China high-speed growth will not always be strong,and it is now in the direction of a soft landing towards stable growth,which has brought a certain negative impact on the development of many domestic industries.Especially after the rapid expansion of the banking industry,it is filled with a climate of extreme competition.At the beginning of 2000,the state adjusted the mode of economic development and the industrial structure,which leads profits of the banking industry.Both state-owned banks and large commercial banks expanded rapidly in this wave of growth to seize the market share.Both the scale of development of banks and the overall profitability of the banks have taken a leap of magnitude,which has also led to intense internal competition,such as serious homogenization of products,and inadequate comprehensive services.Problems such as frequent customer grabbing have exhausted banks,but the results have been disappointing.Therefore,in order to stand out in such a cruel competitive environment,the banh must start with the innovation and optimization of marketing strategy,find a more suitable way to play its own advantages,so as to be invincible within the industry.Firstly,this paper collects the marketing theories and documents of commercial banks,which is the basis of the analysis of marketing problems of Z Bank JZ Branch,and then starts with the current marketing situation of Z Bank JZ Branch,finds out the root cause of the problem: lack of innovation in banking products,lack of advantages in pricing financial products,blocking of bank sales channels and lack of financial product promotion schemes.These factors lead to no advantage of Z Bank JZ Branch in the industry competition.On the contrary,under the strong market competition strategy of other brother banks,the business situation is on the verge of life and death.Therefore,this paper will use the scientific marketing theory and model,combine the development advantage of Z Bank JZ branch,perfect and optimize the marketing strategy for Z bank to help it get through the marketing crisis smoothly.The optimization and consummation strategy from this paper can effectively solve the current management development crisis of Z Bank JZ Branch,help Z Bank JZ Branch to establish the core competition ability,greatly enhances the profit ability.At the same time,these programs and countermeasures can also help other domestic banks and financial institutions to solve similar problems,providing reference and reference.