Research On The Evaluation And Effect Factors Of Convergence Between Finance And Tourism

With the comprehensive promotion of the "tourism +" strategy,the scope of tourism convergence is expanding,and the new mode of "tourism + finance" has become a new business growth point for the two industries.Tourism has a strong penetration and relevance,and its convergence with the finance is of self-evident importance.The rapid development of the two industries is important and urgent for economic development.In this context,taking Jiangsu Province as an example,the study of the evaluation and effect factors of convergence between finance and tourism will help explore the convergence potential of the two industries,so as to promote the in-depth convergence of the two industries.Taking Jiangsu Province as an example,this paper focuses on the evaluation and effect factors of convergence between finance and tourism.Taking the financial and tourism system as the research object,under the guidance of related concepts,basic theories and the theory of finance and tourism convergence,the financial and tourism system evaluation index system is mainly based on the data in the statistical yearbook of Jiangsu Province.Based on the entropy weight and coupling coordination degree model,the trend between the coupling degree and the coupling coordination degree of financial and tourism systems is analyzed.Based on this,this paper studies the effect factors of the convergence of the two industries,constructs the evaluation index system of the effect factors of the convergence of the two industries,and empirically analyzes the effect factors of the convergence of the two industries based on the grey correlation analysis method,Based on the results of empirical analysis,it proposes policy recommendations to promote the convergence of finance and tourism.The research shows that:(1)The interaction between finance and tourism in Jiangsu Province is obvious.The coupling coordination degree of the two industrieshas increased from 0.29 in 2001 to 0.97 in 2017.The coordination level has shifted from moderate to high quality;The financial and the tourism have obvious interactions,but the financial industry in Jiangsu Province has insufficient support for tourism.(2)Market demand factors,enterprise factors,scientific and technological factors,and policy factors have a positive effect on the convergence and development of the two industries.Enterprises are the focus of the convergence of financial industry and tourism.Market demand is extremely important for promoting the convergence of the two industries.the scientific and technological factors have a limited role in promoting the convergence of the two industries,and the effect of policy factors is not obvious.