Research On The Corporate Business Development Strategy Of Shanghai Pudong Development Bank Hohhot Branch

With the steady growth of China's economy and the continuous adjustment of macro policies,the internal and external environment of China's banking development is still very complex,especially under the policy of deleveraging,temporary company deposits accounted for a high ratio,financial companies deposit share decline,high-quality large customers more difficult to open up,customer management means single and so on more and more serious problems.As the main profit source of commercial banks,the corporate banking also faces the problems of slowing growth rate,imperfect market segmentation and increasingly fierce competition.Coupled with the increasingly diverse and personalized needs of customers,how commercial banks,on the basis of recognizing the development trend of the industry,have formulated the overall development strategy of the corporate banking,has become the focus of the business lines of the commercial banks.As one of the financial institutions in Inner Mongolia Autonomous Region,the Hohhot Branch of SPD Bank,facing the internal and external environment of the corporate banking development,it is also the trend to timely adjust the corporate banking development strategy.In view of this,this paper takes the corporate banking of the Hohhot branch of SPD Bank as the research object,based on the relevant theories such as development strategy and competition strategy,using the methods of analysis tools such as PEST,five forces model and SWOT,and on the basis of analyzing the development course,present situation and existing problems of the corporate banking in the Hohhot branch of SPD Bank.Firstly,this paper analyzes the external macroscopic environment and industry environment,internal resource conditions and capability conditions,and summarizes the opportunities,threats,advantages and disadvantages of the corporate banking development,and then puts forward that the development strategy of the corporate banking in the Hohhot branch of SPD Bank is differentiated competition strategy.Finally,the implementation measures to support the above strategy landing are put forward in the aspects of optimizing the organizational structure,improving the innovation ability of products and services,strengthening the construction of talent system,optimizing the marketing mechanism and perfecting the system.Through the research of this paper,the aim is to clarify the strategic direction for the development of the corporate banking in the Hohhot branch of SPD Bank,and to provide reference for the corporate banking development of other enterprises.