Valuation Study Of Shengyibao Based On Economic Value Added

With the development of Internet technology,people's consumption and living behaviors have undergone great changes.The government proposes the concept of "Internet+" to encourage traditional enterprises to transform their production and sales mode and promote industrial upgrading by combining with Internet technology.With the rapid development of Internet industry,it is necessary to accurately evaluate the value of Internet enterprises.This paper takes business treasure as a case study and uses the combination of theoretical analysis and case study to conduct an evaluation study on the enterprise value of business treasure company on December 31,2017,the base date of evaluation,and further discusses the application of EVA in enterprise value assessment.On the basis of expounding the basic theory,consolidate the understanding and mastering of EVA theory.Take business treasure as the case study to further understand the specific application of EVA.Based on the specific analysis of enterprise value assessment,this paper summarizes the purpose and significance of enterprise value assessment.In addition,it also summarizes the basic theories related to enterprise value assessment at home and abroad,the theoretical basis of economic added value and the related research on enterprise value assessment based on economic added value.This paper mainly introduces several traditional enterprise value assessment methods and their applicable scope,EVA basic theory,calculation process,major adjustment project and three different EVA valuation models and EVA models applied to enterprise value assessment.Based on the theoretical research,this paper selects business treasure as the case study object.First introduced the basic situation of business treasure.Secondly,based on the analysis of the internal and external environment of Shengyibao,the EVA value evaluation model was used to evaluate its enterprise value,and it was concluded that the share price of Shengyibao was 34 yuan per share,which was compared with the closing price of the day,to analyze the reasons for the difference.In addition,on the basis of summarizing the application of EVA theory and EVA valuation model,three Suggestions are put forward to the management on improving the value of business treasure from strategic management,value management and capital cost control.Finally,summarize and prospect the whole paper.