Research On The Influence Of China's E-Commerce Development On Residents' Consumption Under The Background Of Big Data

China's economy is undergoing a transition from high-speed development to high-quality development.Under the background of big data,the development of e-commerce has made China's economy appear new features of informatization,intensification and efficiency.It will help accelerate China's economic transformation,especially to seize the key link of e-commerce in stimulating household consumption.This study explores the impact of China's e-commerce development level on household consumption in the context of big data from a spatial perspective,which is of great significance for improving the development of e-commerce and promoting household consumption in China.This reaserch focuses on the theme of "the impact of China's e-commerce development on household consumption".First of all,combined with the existing domestic and international data on big data,e-commerce development and consumer consumption,this paper defines the connotation of e-commerce.Based on big data theory and resident consumption theory,this paper constructs a theoretical analysis framework of "e-commerce development-residential consumption",and analyzes the mechanism of the development of e-commerce on residents' consumption under the background of big data from the theoretical level.Secondly,it analyzes China's electronics.On the basis of business development and the status quo of residents' consumption,this paper constructs a comprehensive evaluation index system of China's e-commerce development level,and introduces the global entropy method to systematically evaluate the development level of China's provincial e-commerce.Finally,this paper tests by Moran's I index.The spatial correlation between the development level of e-commerce and the consumption of residents in China,and the establishment of the individual fixed space Dubin model from a spatial perspective to analyze the actual impact of China's e-commerce development level on household consumption in the context of big data.The research finds that from the comprehensive evaluation index of e-commerce development level,the level of e-commerce development in China is constantly improving,but there is still a big gap in the development level of inter-regional e-commerce,and the spatial distribution shows the trend of “East and West Weak”.There is a strong correlation between the level of business development and the levelof economics.From the results of spatial autocorrelation test,there is a significant spatial dependence on the level of e-commerce development in China and the consumption of residents.The spatial trends of the two are highly consistent;from the spatial measurement model As a result,the level of e-commerce development in China has a positive effect on household consumption,and the spatial indirect effect is significantly greater than the direct effect.The cross-regional flow effect of e-commerce integration resources is significant.In addition,the per capita disposable income of residents and the per capita wealth of residents can also significantly promote the consumption of residents.Finally,based on the empirical research,this paper puts forward five suggestions: Accelerate the development of e-commerce and improve the e-commerce consumption synergy promotion mechanism,improve the e-commerce promotion policy system,narrow the difference in e-commerce development level between regions,and regulate the Internet payment and financial market.Use big data to achieve innovation drive,vigorously develop e-commerce economy;Improve the consumer environment and release the potential of residents' consumption growth,develop new retail and realize consumption transformation and upgrading,in order to improve the level of e-commerce devel-opment in China and promote household consumption.