Research On The Influencing Factors Of Mobile Postgraduate Entrance Examination App User's Willingness

With the rapid development of the Internet and intelligent systems,various smart mobile terminals play an important role in people's lives,and the number of postgraduate students is increasing every year and the enrollment expansion of graduate students in various universities,the market for postgraduate App is also developing rapidly.The traditional offline teaching mode has gradually become the coexistence of online and offline teaching,and the education model in China is gradually shifting to “mobilization”.According to relevant surveys,there are corresponding APP products for all age groups and education levels,and the postgraduate APP also has a large share in the market.However,for the domestic market,the education APP market,especially the market for exam counseling apps,has low market thresholds,many types of products and complicated,and most of them do not grasp the pain points of users,so the overall quality is not satisfactory.The article researches the final goal of the postgraduate mobile app.It is to develop the influence factor of the user and develop a postgraduate app through its conclusion.Therefore,through this thesis,we can make some meaningful explorations for the users of mobile education App,and also provide some references for later research on the problems in this field.Firstly,the thesis analyzes the research status of educational App at home and abroad,and reviews the related theories.The technical acceptance model is the main research method of the thesis.It adds the theoretical knowledge of network externality and innovation diffusion to determine the usefulness of perception.Sexuality,perceived ease of use,and network externality as the direct influencing factors of the theoretical model;and after consulting other relevant literature,join the postgraduateproduct importance,product functionality,postgraduate attitude,postgraduate motivation,price,interface requirements,innovation diffusion The equipment type is the control variable,among which,the importance of product research,product functionality,product satisfaction,postgraduate attitude,price control perceived usefulness;price,product function and innovation diffusion control network externality;product functionality,interface requirements Device type control perceived ease of use.After the comprehensive analysis,the final model framework applicable to the influencing factors of mobile app research App users is obtained and the relationship between the factors is assumed.Then,according to the established theoretical model,the measurement index and the questionnaire are determined,and the non-quantitative statistical information and the measurement scale are divided into the questionnaire,and the questionnaire is formed by using the combination of offline and online.After the reliability and validity of the recovered data are analyzed,the structural model is established,and the structural model hypothesis test is carried out to verify the proposed hypothesis,and finally find out the factors that have significant influence on the user's willingness to use.Based on the results of the verification model,the article explores the usage behavior and mechanism of mobile graduate students from multiple perspectives,and from the perspective of developers and operators,how to improve the user's willingness to use mobile appraisal App and provide relevant opinions and suggestions.Finally,based on the above research conclusions,using the Java language to develop a comprehensive type of postgraduate app,the curriculum,question bank,information,forums and dictionaries are implemented.