Research On Marketing Transition And Upgrading Of FX Pharma Shandong Branch

The pharmaceutical industry is an industry that relates to the national economy and people's health.The state's control is very strict.The pharmaceutical market is also a relatively special and closed market.Since the beginning of the 21 st century,with the deepening of the reform of the medical system,many changes have taken place in the macro and micro environment of China's medical industry,which has also had a great impact on the pharmaceutical sales environment.As a special form of marketing,whether or not to adapt to the current market development will have an important impact on the marketing effects of enterprises and determine the development speed and prospects of enterprise operations.As the largest province in terms of quantity and amount of medical market consumption in recent years,Shandong Province is one of the most important markets for various pharmaceutical manufacturers.Under the influence of the new national medical reform policy,the marketing development of the FX Medical Shandong Branch has also experienced unprecedented difficulties and challenges in the past year.Adapting to market changes,seeking strategic transformation,responding to national policies,and seeking a better,faster and healthier development path,this article proceeds from the perspective of FX Medical Shandong Branch.It is very necessary to study the marketing transformation of fuxing medicine Shandong branch.In this market context,what marketing methods should domestic pharmaceutical enterprises adopt in order to enhance customer loyalty,to better serve medical institutions and patients,to improve their performance,and to gradually enhance their core competitiveness?Thus in the fierce market competition in the invincible place,this realistic subject has become the urgent need of domestic pharmaceutical enterprises,the systematic study of this issue is undoubtedly very important to the current pharmaceutical industry theory and practicalsignificance.When we combed through the literature and theoretical research on the marketing transformation and upgrading of enterprises,we found that most of the current articles are at the theoretical level,and there are not many guidance studies on how to operate the marketing transformation at the practical level at the technical level.Most of the research objects are only concentrated in the general industry.There are few studies on the pharmaceutical industry or other industries that are greatly affected by national policies.However,literature research on the actual application of marketing upgrade strategies in the field of medical services is even more scarce..The research of this paper is mainly from the perspective of marketing upgrade,with FX Pharmaceutical Shandong Branch as the research object,based on the academic basis of marketing strategy theory,marketing combination theory,and marketing transformation theory.Based on the combination of literature research method,case study method and industry research method,this paper analyzes the marketing transformation and upgrading of FX Medical Shandong Branch and puts forward a marketing model that meets the actual needs of FX Medical Shandong Company.And use PEST analysis method,Porter five-force analysis method,SWOT analysis method from the macro and micro environment analysis,potential opportunities,marketing upgrade and transformation implementation path to the specific implementation strategy to comprehensively explain,induction FX Shandong company's advantages,disadvantages,opportunities and threats,Solve marketing bottleneck,make a set of feasible and effective marketing upgrade strategy,so that FX pharmaceutical company Shandong branch can stand out in the fierce competition.The innovation point of this paper is to focus on the theme of marketing transformation of Chinese pharmaceutical enterprises in the context of the development of the Chinese pharmaceutical industry and the reform and opening up process of domestic pharmaceutical enterprises.For FX Medical Shandong Branch,the new model of patient education and slow disease management platform that fully integrates existing resources with network marketing is itself a reform and innovation,and there are also innovations in the depth and breadth of academic promotion.By integrating the marketing characteristics of domestic pharmaceutical enterprises into the marketing theory and distinguishing it from Western marketing theory,a marketingtransformation and upgrading strategy with Chinese pharmaceutical enterprises is formed.Taking the marketing transformation of pharmaceutical enterprises as an opportunity,we will handle relations with relevant stakeholders,open up channels,further expand the scope of cooperation,expand the range of product lines and services of enterprises,and integrate the business of relevant stakeholders.It is also an innovation to turn enterprises into integrated service providers in the pharmaceutical industry chain.Competition in the pharmaceutical market will intensify in the future.With the continuous innovation of pharmaceutical sales mode and the optimization and perfection of marketing strategies,the pharmaceutical production enterprises that can truly adapt to the market needs can better develop,realize the economic benefits of the enterprises,and occupy a place in the fierce market competition.