Study On Marketing Strategy Of Pork Brand In Hebei Province

As people's income levels increase,the consumer's dietary structure has also undergone great changes,from the simple pursuit of fullness in the past to the more nutritious,safe,healthy and tasteful needs of eating.Changes in consumer demand have placed higher demands on pork production and processing companies.At present,the pork market is in a downturn,especially in the context of African warthogs,where the consumption of pork products has plummeted,based on the quality and safety characteristics of branded products,more consumers tend to consume branded pork products.Brand marketing can help to improve the competitiveness of pork products.On the one hand,it can increase the operating efficiency of enterprises,on the other hand,it can reduce the risk of business operations.However,the branding of pork brand in Hebei Province is relatively low,and the loyalty of consumers to the consumption of pork and its products in Hebei Province has not been formed,which has affected the development of the pig industry and the improvement of its competitiveness.To this end,the creation of safe and reliable pork products and the marketing of pork brands have become the key to improving the comprehensive competitiveness of the pork production and processing industry.This study is based on the reality that the pork brand marketing level in Hebei Province is insufficient,and systematically researches its pork brand marketing to help pig production and processing enterprises in Hebei Province strengthen marketing management and enhance brand marketing level,so as to improve the market competitiveness of pork and its products in Hebei Province.This paper takes Hebei pork brand marketing as the research object,adopts literature research,actual research and questionnaire survey,case analysis and comparative analysis,based on the domestic and foreign literature,the theory of brand positioning,brand communication,brand loyalty and consumer behavior is applied,on the basis of current status,environment and problems of pork brand marketing in Hebei Province,based on the survey of consumer behavior,the characteristics of consumer behavior and their demand preferences were analyzed.The typical case analysis of pork brand marketing,from the perspective of the company,refines the strategy of the company's brand marketing and the results achieved;finally,based on the development environment of the pig industry in Hebei Province,production and management entities,consumers and other perspectives,from the government and business entities the following suggestions are proposed: enhancing government brand awareness;cultivating the main body of brand marketing;promoting industrial science and technology innovation;promoting standard system construction;producing quality products;improving the scale of operation;establishing quality and safety system;focusing on product segmentation;multi-channel product promotion;broaden marketing channels,etc.The innovations of this paper mainly reflect two aspects.Firstly,the pork brand marketing in Hebei Province is taken as the research object,and the marketing of pork brand in Hebei Province is analyzed from two aspects of consumers and typical enterprises.Secondly,based on the multiple perspectives of the development environment,business entities and consumers of the pork products in Hebei Province,the countermeasures for the marketing of pork brands in Hebei Province were put forward from the aspects of government and business entities.