Research On Marketing Strategy Of Baishaxi Black Tea

China is the birthplace of tea,with a long history of tea drinking culture.The essence of tea is three alcohol-free.It has many benefits for the body and can convey friendship and information.Black tea is the basic one of China's six major tea categories.In recent years,its reputation has continued to expand and is dedicated to research.It has established a tea research and development department,focusing on innovation and constantly launching new products.At present,there are 80 subdivided varieties of 7 kinds of tea,and the domestic sales standard of Baishaxi has gradually formed,with an industrial model of unilateral production and sales.However,in terms of marketing,the influence of Baishaxi black tea is still relatively limited,which will inevitably affect the development and promotion of this variety of black tea,and will also affect the company's progress.The research of Baishaxi black tea marketing strategy plays a key role in the continuous,stable and orderly change of Baishaxi black tea.This article first describes the macro-and micro-environment of Baishaxi black tea on the basis of 4P theory,and then describes the existing marketing strategy of Baishaxi black tea and then uses the Porter's five-force model to find out the existing marketing.The general problem with the strategy.Then,through a questionnaire survey,we conducted a survey on consumers of Baishaxi black tea,based on data and researched the internal laws of tea drinking and purchasing behaviors of the tea audience,and provided practical marketing strategies for Baishaxi black tea.The marketing strategy provides support and provides ideas for expanding the tea market and promoting black tea consumption,which is of great significance.Based on research and references from a large number of relevant academic literature,this article briefly discusses the current status of relevant theoretical research at home and abroad,and combines in-depth interviews,questionnaire surveys,descriptive statistical analysis and other methods,and then uses Excel tools Data implementation statistics and analysis.It also studies some personal factors of the public,such as gender,work,age,and tea consumption level,and explores the reasons that affect Baishaxi black tea consumers.And combined with the existing marketing strategy of Baishaxi Black Tea to provide realistic and feasible marketing strategy recommendations...