Case Study Based On Sinobrand Model For The Evaluation Of Guizhou Maotai Brand Value

In recent years,under the economic globalization,more and more new forms of economic cooperation have emerged.The efficiency and advantages of production under the regional division of labor have continuously promoted the wave of international mergers and acquisitions and mergers.Among them,the evaluation of brand value plays a pivotal role in not only bringing the added value of products and services to the enterprise,but also the embodiment of the core value of the enterprise.In the case of mergers and acquisitions,mergers and acquisitions,intangible assets such as brand trademarks are An important reference factor for companies to make strategic decisions.In order to more effectively improve the cost and efficiency of mergers and acquisitions,entrepreneurs try various ways to explore the valuation of brand value in practice,choose a reasonable brand quantitative method,and fully grasp the core influence and related factors,Provide more accurate and valuable judgment criteria and judgments for companies to make economic decisions and behaviors.In this paper,the research on brand value theory has been studied and summarized.After understanding the authoritative evaluation models of several domestic and international academic circles,combined with China's actual national conditions,the Sinobrand evaluation model was selected as the case study method of this article,and the brand correction factor was innovatively added to reduce the impact of the “brand bubble”.This paper selects the excellent representative of Chinese liquor enterprise,Guizhou Maotai as the research object,uses the revised model to calculate its brand value,and compares the experimental results with the conclusions of other existing evaluation methods to summarize the model differences and The relative correctness of the results.Based on the measurement results of brand value,the composition structure behind the brand value and the reasons for the development of the company will be deeply analyzed.Through the case study of Guizhou Maotai,it will contribute to the formation of the brand value evaluation method of Chinese liquor companies,and further promote the improvement of the Chinese brand evaluation value system.